Focus and emotion. Groups with large constituencies often address a wide variety of issues. The AARP, for example, attempts to influence such diverse issues as Social Security, health care, energy, and ballot access laws. The NRA focuses almost exclusively on gun control, which enables its leaders to doggedly pursue their legislative ends. Perhaps more important, many NRA members are as single-minded as the organization itself. Polls often show that more Americans favor tightening gun control laws than relaxing them, but gun rights advocates are much more likely to be single-issue voters than those on the other side of the question. As a result, the NRA can reliably deliver votes. Politicians also fear the activism of NRA members. They?re widely believed to be more likely to attend campaign events, ring doorbells, and make phone calls to help their favored candidates?or defeat their opponents?than senior citizens, members of labor unions, or public school teachers.
Source: http://feeds.slate.com/click.phdo?i=a788a660e6ed53f6758e27bca6994772
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